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Cassandra Grey Returns to Violet Grey in Acquisition from Farfetch

Plans include spinning off Violet Lab, its brand development arm.

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By: Lianna Albrizio

Associate Editor

Violet Grey Founder Cassandra Grey has returned to the beauty and content destination as co-owner. Grey will join the executive team alongside Sherif Guirgis, who has been appointed chairman and CEO. The company was founded by Grey in 2013, who will now serve on the executive board providing strategic support in shaping the brand’s creative vision, retail expansion and revenue growth. Guirgis steps into the role as co-owner, CEO and chairman following an extensive private equity career, wi...

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